Cristiano Ronaldo is stepping in front of the camera for the first time in a scripted production. According to British media reports, the 41-year-old Portuguese forward will executive produce and appear in a new football drama series called Day 1s.
Ronaldo Backs New Football Drama Series
The show follows a fictional football agent named Stanley Dalton. Homeland and Billions actor Damian Lewis, 55, plays the lead role. Meanwhile, cameras have already begun rolling, and Lewis was recently spotted filming at The Hive Stadium, the north London home ground of League Two club Barnet FC.
In addition, French football legend Thierry Henry, 48, will also appear in the series. Because Henry’s longtime agent Darren Dein, 52, originally pitched the concept, the story draws on real insight into the football agency world. As a result, the drama promises an authentic look behind the scenes of player transfers and contract negotiations.
Streaming Platforms Eye Football Drama Series
Industry insiders suggest the project could ignite intense competition among streaming services. One source noted that the strong creative team and cast make Day 1s a likely flagship title, even though Ronaldo’s leap into television production comes as a surprise to many. The show has drawn early comparisons to HBO’s Ballers and the Brazilian series The Playoffs, both of which explore similar behind-the-scenes territory in professional sport.
Production is being handled by UR•Marv Studios, a joint venture Ronaldo recently launched with acclaimed director Matthew Vaughn, known for Kingsman and Layer Cake. Furthermore, British rapper Dave and rising actress Carlotta Banat have also joined the main cast, rounding out an ambitious ensemble.
Overall, Day 1s marks a significant expansion of Ronaldo’s business interests beyond football. Since he already holds stakes in hospitality and fitness ventures, this move into scripted television further cements his ambitions as a global entertainment figure, especially as his playing career eventually winds down and he looks toward life after professional football.

